Running a Shopify store? You already know the challenge: getting consistent organic traffic and sales — without pouring money into ads — takes more than guesswork. That’s why having a structured 90 Day SEO Roadmap for your Shopify shop is essential for long-term success.

1. Audit Your Store SEO (Days 1–10)

• Review your page titles, product names, and meta descriptions — make sure they include relevant long-tail keywords (e.g., “personalised fitness planner for busy professionals”).
• Check your image alt text — every product image should describe what’s shown using keywords.
• Test site speed — a slow store = poor SEO performance.

2. Keyword Optimisation Phase (Days 11–30)

• Use tools like Ubersuggest or Google Keyword Planner to find low-competition, high-intent keywords.
• Optimise your homepage, product pages, and collections for long-tail phrases.
• Don’t keyword stuff — naturally weave phrases into headings, product descriptions, and meta fields.

3. Content & Visual SEO (Days 31–60)

• Rename all image files with descriptive names, like minimalist-home-office-desk.png.
• Update product images with lifestyle shots to increase engagement.
• Start a simple blog — Google loves fresh, helpful content. Example topics:
  • “5 Tips to Optimise Your Shopify Store for Organic Traffic”
  • “Why Long-Tail Keywords Are the Secret to Shopify Growth”

4. Build Links & Social Proof (Days 61–80)

• Share your products and blogs on Pinterest, Threads, and Instagram — these platforms drive social signals to Google.
• Collaborate with micro-influencers or run small giveaways to earn backlinks.
• Link your Shopify store from other platforms you own (like an Etsy shop or LinkedIn profile).

5. Analyse, Refine, Repeat (Days 81–90)

• Check your Google Search Console and Shopify Analytics — track traffic, keywords, and conversions.
• Identify underperforming pages or products — rework content and test new keywords.
• Keep refining your SEO tasks weekly — small improvements stack up.

Why This SEO Roadmap Works for Shopify

✔ Long-tail keywords attract highly targeted traffic. ✔ Daily tasks prevent overwhelm and build steady momentum. ✔ Shopify makes it easy to update content, product pages, and SEO fields regularly.

Ready to Scale Your Shopify Store?

Stop guessing. The Day1Digital 90 Day SEO Roadmap simplifies your SEO into daily, actionable steps designed for Shopify sellers who want more traffic, higher rankings, and better sales — all without paid ads.